• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Timid Futures logo

  • about
  • contact
  • books
    • miniature ships
    • arizona
    • free read: distant friends
    • 40 Days of Green Smoothies

They’re a Necessity(yyy) – Moon Shoes (1990s)

Nov 9, 2020 ·

The idea seems like a 7-year-old’s fever dream: strap trampolines to your feet and then you can get trampoline-air anywhere you go for the rest of your life. That’s the promise of Moon Shoes, the brightly colored ankle-breakers of the ’90s.

To be clear, the shoes are a terrible idea; apart from the aforementioned risk to your ankles and balance, the air you could get wasn’t really worth the effort put into it. Classic Pogo-Bal syndrome. The ad, though, will be burned into my mind until the day I die. More “infectious” than “catchy”, the jingle takes the form of a dad-rock sort of punk that shouts “Moon Shoes!” at you more than a few times. I guess that’s the chorus? In between choruses are rambling claims that resemble verses featuring the user’s similarity to kangaroos, an emphasis on the shoes being ‘kid powered’, and a bold claim that you will jump “straight to the moon.”

The best line is the last one, though. Out of desperation to fill out the measure the singer pleads “it’s a necessity,” holding that last note through the end of the commercial. Sorry, what? A necessity? I know the whole point of commercials, especially kid commercials, is to imply that you need this product, but to come right out and say it?

-ds

1990s, commercials, Television, Toys

Primary Sidebar

Our Books

Follow @timidfutures

Archives

Copyright © 2023 Timid Futures on the Cravings Pro Theme