This ad for the opening of Space Mountain at Disneyland strikes a very specific tone, departing from Disney’s clinical 1950’s and ’60s treatment of space-related content in favor of a more explorative, adventurous attitude that paves the way for The Black Hole‘s release two years later.
In case it needs to be said, I’m here for it. The warm sci-fi opening shots, the frenzied font-and-panel-heavy launch, and the charmingly crude effect simulating the ride all combine to create a very specific vibe. This might be the perfect ad for a ride as frozen in time as Space Mountain.
This vibe comforts me, and I hope it comforts you, too.
-ds