World’s Fair Wednesday – Superman Day


On July 3, 1940, DC Comics hosted “Superman Day” at the New York World Fair.  This featured the first public appearance of Superman in costume at the World of Tomorrow:


Superman Day


You can see that “Superman” is spelled out over the S on his chest.  Old school!

There was a radio broadcast of Superman performed live at the Fairground, and several athletic contests for super-kids to participate in. Here’s a signup form for the events:


Superman Day SIgn Up



The event was a stunt to support DC’s World Fair Comics, available exclusively at the Fairground.


World Fair Comics



Fun stuff.  Here’s some footage from the day, including some of the athletic events!