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World’s Fair Wednesday- The Newest “Midgie”

Jan 23, 2013 ·

Here’s an ad from a Playbill for an Olsen and Johnson play performed in 1939 during the World’s Fair.  This particular ad features a fashionable  “Tish-U-Knit” sweater, obtainable at “smart shops anywhere”!

 

1939 Sweater Ad

 

My favorite part is where you have to send them a letter to get the location of the nearest shop that sells the Midgies.  Thank goodness we live in the FUTURE!

Hit the link for more great ads.

-ds

 

news, world's fair wednesday 1939 world's fair, midgie

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