World’s Fair Wednesday – Chunky Square


Nestle had a presence at the 1964 World’s Far in New York with Chunky Square, a pavilion which included a glass-walled building containing a factory that  showed step-by-step the process in which Chunkies were made. The products were then made available for sale at a small round kiosk. I love this picture:  from the entry to Chunky Square:


Chunky Square



The “World’s Fair”-ness of the exhibit lay in the fact that the Chunky-making process was almost completely automated.  Chunky Square also contained a playground filled with various  sculptures for children to play on.  Called the “Sculpture Continuum”, the shapes would take animal forms when viewed from certain angles.  Pretty cool, but how does that fit in with Chunky again?