World’s Fair Wednesday – Wonderful World of Chemistry

At the 1964 World’s Fair, DuPont put on a musical called The Wonderful World of Chemistry.  As you’d expect, it featured DuPont products. Characters like the Happy Plastic Family would extol the virtues o f nylon, mylar, and corfam – a new synthetic leather.

Wonderful World of Chemistry


The musical ran forty-eight times a day, followed each time by a demonstration called Molecular Magic.  Think Bill Nye or Mister Wizard if Bill Nye or Mister Wizard were shilling DuPont products.  Naturally, there was a Broadway-esque poster:

Show Poster


The building exterior was impressive, too.  From After the Fair:


World of Chemistry exterior


And here’s a YouTube of the show. It’s actually pretty catchy! It starts out with still images, but about 1:00 in becomes footage of the actual show.


“Every day that we are living is such a thrill that we can’t stay nonchalant! Better Things For Better Living are coming still – that’s the promise of DuPont!”