All Hail the Hamburglar (1970-1980s)

It’s weird to single out individual aspects of McDonaldland for the sake of pointing out how strange that individual aspect is. The whole idea is strange.  The wonderful thing about McDonaldland isn’t just the absurdity of a fast-food themed magical wonderland populated with less than two-dozen beings each resembling a fast-food menu item or category…

Five Things – 10.27.14

1.  Nightmare on Elm Street (NES) – Of course Freddy had a video game.  He had a few, actually, but the NES game was the one I played as a kid. (His pose is less menacing than I think they were intending.  He seems to be saying “I give up!”) Developed by Rare and published by our…

Five Things – 10.20.14

1.  McDonaldland Fun Times – In the early ’80s, McDonalds had their own take on the kid’s magazine formula that Highlights made so popular.  Called the McDonaldland Fun Times, the magazines contained games and stories and probably kept kids quiet for at least ten minutes. This cover is the obvious image choice here, it being almost Halloween and…

Five Things – 2.3.14

1. McDonaldland Video Game – Also known as M.C. Kids in the US, this game was released by Virgin in 1992 for the NES as well as for Amiga, Commodore 64, and PC. If that cover doesn’t promise an exciting rad time, I don’t know what does.  Some cool teens or preteens hanging out with Ronald,…

Five Things – 6.25.12

1.  Evil Grimace – Did you know that Grimace, that proto-Patrick Star McDonaldland representative of milkshakes, used to be a bad guy?   This guy! Started out as this guy! In 1971, he was introduced into the McDonaldland ad campaign as a bad guy, his purpose being to steal milkshakes.  He was re-introduced in 1972…

Five Things – 4.16.12

1.  McDonaldland – What became of McDonaldland? When I was a kid, going to McDonalds was a lot more involved than what I imagine it being like for a kid today. There was a level of mythos and lore to the experience that seemed unnecessarily deep for a fast-food company. Well, starting in the 1970s,…