Super Mario All Stars VHS Promo Video – 1993

Imagine going to pick up your pre-order of Super Mario All Stars for the Super Nintendo in 1993 and receiving a bonus VHS containing twenty minutes of Mario celebration along with reviews of  other contemporary SNES games, all hosted by Lister from Red Dwarf.

Are you imagining it?

This video is simultaneously an awesome pack-in for a video game, a huge bonus value, and a cringeworthy commercial that tries so hard to be cool that it comes off as like when the chaperones try to dance with the students at the school dance.

Craig Charles hosts from a very Dwarf-esque control center, narrating a brief history of the Mario series before rolling through some talking points on the bigger SNES games of the time like A Link to the Past, Mario Kart, Starwing (Starfox here in the US) and Battletoads.

The video also oddly rates its own games? Why would you present the game that you’re trying to sell to kids as anything other than 100%?

Lister then “beams down” to meet the Nintendo hotline headquarters representatives. While it would have been easy to portray the hotline headquarters as a futuristically lit gaming lair featuring loads of slick actors paid to look like savvy gaming know-it-alls, Nintendo made the bold choice to portray the hotline headquarters as a futuristically lit gaming lair featuring the actual hotline representatives who aren’t necessarily camera friendly and have no formal on-camera training.

The video then doubles down on this strategy, giving the representatives the chance to review Aladdin, Mario Paint, and more, in obnoxiously over-effected segments.

An educating but disappointingly dry five minute segment on how a video game is made leads into a run of game cheats. This is arguably the only valuable part of the entire tape.

The valuable part lasts only so long until the segment turns into a commercial for the SNES Score Master and the Nintendo Scope. I’m not sure ‘buy this accessory to play the game better’ counts as a tip.

Lister throws a few snarky one liners and the video is over.  Like I said, this is simultaneously a great bonus item for a game and a terrible video. But adorably terrible.  Here it is.

-ds