Mysteries of the Unknown – Time-Life Books (1980s)

The “Mysteries of the Unknown” series is the jewel in the Time-Life crown. You can’t talk for long about Time-Life books without this exploration into the paranormal coming up. It makes sense; UFO abductions, Stonehenge and Easter Island, telekinesis, ESP, and deja vu were at super-high popularity in the ’80s. Magazines and books like “Mysteries…

The Enchanted World – Time Life Books (1985)

Back in the ’80s you could have probably convinced me that Time-Life was a branch of the Department of Education; their authoritative ads for book series on everything from UFOs to the Civil War to The Old West to pasta recipes came across to a young me as more of a public service than a…

Followup Friday: 1981 Atari Ad

No cartoon interpretations here, just a gorgeous rainbow stack of Atari game boxes in a beautifully designed print ad from 1981.  And an odd claim that Space Invaders “launched the space age game category”. Do they think Pong takes place on Earth?

The Computer Will “Razz” You – 1981 Atari VCS Catalog

The idea of print catalogs being annually mailed to houses as the sole way of informing a consumer of a company’s upcoming product line is a quaint one; it harkens a time when marketing technology was limited and opted-in consumer interest was guaranteed – two qualities that don’t exist anymore.   Taking that view would…

Commodore Vic 20 Print Ads

Selling a computer in 1982 had to be pretty tough. For one thing, they were super expensive. For another thing, you had (at least) two different types of customers. On one side, there’s a really informed audience that wanted to know what specs your company brought to the table that made you better than the…

The Gentle Persuaders – Vintage Hair Care Ads

As much as layout and design trends change, beauty care ads are usually consistently crisp across eras.  Case in point: these amazing magazine ads for hair care products, from the 1960s to the 1980s. This gentle 1969 ad for what is no doubt a painfully savage hair dye goes a little out there with the…

Five Things – 5.29.17 – A Swinging New Way To Spend The Summer

Meet Us In September “Meet Us In September” was the slogan for the ABC Network’s Fall 1969 lineup. These sizzle reels capture all of the programming news of the 1969 season. There’s so much to love about this campaign! The font choice and graphic work is fantastic, both in the overall face of the campaign and the…

Five Things – 5.22.17 – Stories For Boys

  It’s About Time (1966) What if you had a silly TV show set in a remote jungle location and you had an idea for a second, unrelated-yet-just-as-silly TV show set in a remote jungle location and you just re-used props and sets from the first silly TV show for the second silly TV show…

Five Things – 5.8.17 – Some People Call This A War

The Front Line This 1960s training film on the merits of good checkout procedure places an awful lot of responsibility for the store’s performance on what happens in the checkout lane.  Indeed, they are “The Front Line” in the grocery war.  Seriously, they just casually call it a war. I’m not going to spend time…

Five Things – 4.24.17 – Coming Soon, You Angel!

1982 ABC Pac-Preview Party It’s 1982. Pac Man’s a pretty big deal. So big that they didn’t just make a Pac-Man cartoon, NBC centered its 1982 Saturday Morning Preview Special around it. Sort of. Pac-Man is the carrot that Dick Clark dangles for forty five minutes through this awful special, held on the set of…