World’s Fair Wednesday – Superman Day

On July 3, 1940, DC Comics hosted “Superman Day” at the New York World Fair.  This featured the first public appearance of Superman in costume at the World of Tomorrow:

 

Superman Day

 

You can see that “Superman” is spelled out over the S on his chest.  Old school!

There was a radio broadcast of Superman performed live at the Fairground, and several athletic contests for super-kids to participate in. Here’s a signup form for the events:

 

Superman Day SIgn Up

 

 

The event was a stunt to support DC’s World Fair Comics, available exclusively at the Fairground.

 

World Fair Comics

 

 

Fun stuff.  Here’s some footage from the day, including some of the athletic events!

 


-ds