At the 1964 World’s Fair, DuPont put on a musical called The Wonderful World of Chemistry. As you’d expect, it featured DuPont products. Characters like the Happy Plastic Family would extol the virtues o f nylon, mylar, and corfam – a new synthetic leather.
The musical ran forty-eight times a day, followed each time by a demonstration called Molecular Magic. Think Bill Nye or Mister Wizard if Bill Nye or Mister Wizard were shilling DuPont products. Naturally, there was a Broadway-esque poster:
The building exterior was impressive, too. From After the Fair:
And here’s a YouTube of the show. It’s actually pretty catchy! It starts out with still images, but about 1:00 in becomes footage of the actual show.
“Every day that we are living is such a thrill that we can’t stay nonchalant! Better Things For Better Living are coming still – that’s the promise of DuPont!”